Then & Now: Evolution of Events Industry in India

Review by : WorthITT Team
Date: 17 Feb 20

The event management industry of India is one that is constantly transitioning. The entire enterprise comes with innovation infusions. Experiential events are the ones that allow guests to engage with the program. These particular events are gaining more and more popularity these days. Experts say that this trend marks the beginning of a monumental change. It involves developing experiences instead of creating blueprints of floor-plans. Nevertheless, everyone understands that the success of an event depends on how you organize it. In that respect, the event management industry is shifting from being merely organizational to massively experiential. Here you will learn how the Event industry in India evolved.


  1. Enhanced levels of personalization: There was a time when family members used to stand at the gates of a marriage hall to invite guests with a jaw-dismantling smile on their faces. They were the ones who could acknowledge the attendee footfalls that ranged between a few hundred to a few thousand. Such an act is a mark of high levels of personal attention towards hospitality. However, it requires smarter and less-exhausting yet personalized acts. Almost fifteen years ago, people used to resort to DJs to entice the crowd to take the dance floor. Then, Events in India included further unique methods to combine entertainment with the warmth of hospitality. Event managers shifted from just “planning” to “care” for the attendees.


  1. Employing the senses: Did you ever hear about WorthITT? It is a new web-based platform that allows upcoming artists of different art forms to get in touch with Event management companies in India, promoters, and casting directors. The experts of this platform say that experiential events involve designing an event solution that engages the five senses of human beings. It means that the attendees should be able to see, touch, smell, taste, and hear everything. The layout of the event, its aura, and the taste should combine to create a multi-sensory experience. In short, the program should send out a message that builds a connection with the ultimate agenda of the same. It must also capture the uniqueness of the hosts and the experience that they wish to bestow upon their guests.


  1. The new rule: Yes, there is a new norm that incorporates guest engagement. The founders of WorthITT realized it, and so they infused the digital world with events. Specific event management businesses embraced platforms that allow them to track the attendees, managing guest lists, wedding websites, online RSVPs, virtual marriages, and more. These organizations tend to measure the success and failure of events by the level of social media engagement and activities both before and after the occurrences. Technological advancements brought wonderful results. It allows event managers to organize outstanding levels of guest engagement pre and post events. All of it is possible due to a highly personalized and proficient event solution.


  1. Focusing on attendees and guests: The experience bestowed upon clients and guests is one of the most popular Event Management trends to check out. It doesn’t involve only weddings or other social celebrations. It extends to marketing activities, corporate events, and idea penetration as well. Therefore, one must consider their guests while framing the decisions of the event. With an elaborate focused event planning, you will ensure that your guests feel valued and cared for.


Approaching proactively

As already mentioned, WorthITT is a platform that connects artists with event managers. Now, the information provided on their website doesn’t increase the knowledge bank of the rising stars of India. They also serve to educate the event management organizations that partner with WorthITT. As an event management specialist, you need to stick to a proactive approach. You must develop the program professionally through online platforms, gather sponsors from abroad if possible, find appropriate performers, look for the right vendors regarding the destination, reach out to clients through social media, etc.

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